Use cases Five industries, one playbook
Five businesses. One path to more clients. Here's how we'd grow five very different local businesses. The playbook is the same every time: find where bookings leak, match the ad to the page, follow up fast, and track the results every Monday.
Home services Dallas, Texas
Foundation repair A foundation repair company runs Facebook and Instagram ads. Homeowners click to learn about an inspection, but few visits get booked.
Where bookings leak The ad offers a free inspection. The page opens on the company's history, and the form asks eleven questions before anyone can book.
Follow-up A same-day callback list for the office, and a reminder email before the visit.
What we track every Monday Inspections booked, ad cost per booked inspection, time to first call. Example: the ad and page, matched
The ad Free foundation inspection in Dallas Book online or call today.
The first screen of the page Call now Tap to call
Free foundation inspection in Dallas Call button at the top Three-question form Your real reviews Outdoor Phoenix, Arizona
Pools A pool is a big, planned purchase. Families compare builders for weeks before they book a visit.
Where bookings leak The ads show beautiful pools, but the page gives no idea of cost and ends in a generic contact form, so people leave to compare.
Follow-up For people who aren't ready yet, a short email series with your builds, sent only with their consent.
What we track every Monday Backyard visits booked, ad cost per visit, signed builds and revenue collected, tracked separately. Example: the ad and page, matched
The ad Planning a pool in Phoenix this year? See real builds and what affects the price.
The first screen of the page Call now Tap to call
Backyard pools in Phoenix A price guide you approve Photos of your real builds Book a backyard visit Health and care Calgary, Alberta
Dental implants Patients research implants for weeks. They want to know what happens at the first visit and who they'll see.
Where bookings leak The ad talks about implants, but it sends people to the clinic's home page, which lists twenty services.
Follow-up A reminder before the consultation, and a callback for people who requested one and provided their contact details.
What we track every Monday Consultations booked, ad cost per consultation, how many patients showed up. Health ads follow professional advertising rules. We use only claims the clinic approves.
Example: the ad and page, matched
The ad Implant consultations in Calgary Meet the dentist and talk through your options.
The first screen of the page Call now Tap to call
Implant consultations in Calgary What the first visit covers Who you'll see Book in one step Commercial Chicago, Illinois
Kitchen hood cleaning Restaurants need their kitchen hoods cleaned on a schedule for fire safety and insurance. The buyer is an owner or a manager with several locations.
Where bookings leak The ad reaches restaurant managers, but the page is written for homeowners and has no way to ask for a quote for more than one location.
Follow-up A quote follow-up within a day, and a reminder when the next cleaning is due, if the customer opted in.
What we track every Monday Quote requests, ad cost per quote, quotes won. Example: the ad and page, matched
The ad Hood cleaning for Chicago restaurants After-hours service. Quotes for every location.
The first screen of the page Call now Tap to call
Kitchen hood cleaning for restaurants Quote for one or many locations After-hours scheduling A service report after each visit Specialist Vancouver, British Columbia
Garage floor coatings Homeowners get two or three quotes, and the job is all about how the floor looks when it's done.
Where bookings leak The ad shows a glossy garage floor, but the page has no before-and-after photos and nothing about what affects the price.
Follow-up The quote goes out the same day, with one friendly follow-up a few days later.
What we track every Monday Quote requests, installs booked, ad cost per booked install. Example: the ad and page, matched
The ad Garage floor coating in Vancouver See before-and-afters. Get a quote.
The first screen of the page Call now Tap to call
Garage floor coatings in Vancouver Your real before-and-afters What affects the price Quote form with photo upload Not on this list? Same four checks. On a free 30-minute call we look at your ads and the page they lead to, and show you the first thing to fix.
Book a free leak check call